Perfecting Your Author Platform: Why Background Matters, and How to Get the Right One

In today’s highly saturated book market, a strong publicity and marketing campaign requires that authors have a solid platform to get the kind of attention necessary for sales. But what is a platform, what is it used for, and how do you build one? How does it affect your book deal, or whether you get one at all? How does it help you sell more books, whether you self-publish or have a publisher? Learn how to evaluate the “planks” you already have and design a blueprint for building a bigger, stronger platform—the most critical tool in your toolbox after the book itself.


Thursday, February 18, 2016

7:00 – 9:00


Owen Brown Community Center

6800 Cradlerock Way

Columbia, MD 21045

About the Speaker

Ally MachateAlly E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge of the publishing industry and wealth of experience to help others reach their publishing goals, whether it’s showing a writer how to improve a manuscript, get an agent, or self-publish, or ghostwriting a book to help an entrepreneur skyrocket her business platform to new levels. Since 1999, she has assisted, guided, and supported would-be authors on their publishing journey and takes pride in serving as their books’ best ally. Grab Ally’s free gifts and learn more at and